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Small Steps

Small Steps is a team of reformed far-right extremists who want to teach young people and vulnerable communities about the dangers of getting involved with the far right. 

To appeal to their wide audience of community groups, front-line service professionals and to young people we gave Small Steps a minimal yet distinctive and vivid visual identity. 

Visual Identity

Visual Identity

Together the bold logo mark and the use of a vibrant orange convey a sense of empowerment. The clean and minimal design feels vibrant yet subtle and informative.

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Photography

Photography

The black and white photography feels raw and features real British people, as well as contrasting with the vibrant orange identity. 

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Brand Guidelines

Brand Guidelines

A selection of pages from the set of comprehensive guidelines that capture Small Steps spirit while explaining the brand toolkit in a practical, digestible way.

Create against hate campaign

Create against hate campaign

After the rebrand, Small Steps partnered up with Facebook to participate in an initiative "Create Against Hate" where Grey New York created a series of short films, taking a stance against hate.