Together the bold logo mark and the use of a vibrant orange convey a sense of empowerment. The clean and minimal design feels vibrant yet subtle and informative.
The black and white photography feels raw and features real British people, as well as contrasting with the vibrant orange identity.
A selection of pages from the set of comprehensive guidelines that capture Small Steps spirit while explaining the brand toolkit in a practical, digestible way.
Create against hate campaign
After the rebrand, Small Steps partnered up with Facebook to participate in an initiative "Create Against Hate" where Grey New York created a series of short films, taking a stance against hate.