Small Steps is a team of reformed far-right extremists who want to teach young people and vulnerable communities about the dangers of getting involved with the far right.
To appeal to their wide audience of community groups, front-line service professionals and to young people we gave Small Steps a minimal yet distinctive and vivid visual identity.
Together the bold logo mark and the use of a vibrant orange convey a sense of empowerment. The clean and minimal design feels vibrant yet subtle and informative.
The black and white photography feels raw and features real British people, as well as contrasting with the vibrant orange identity. ( Add photography moodboard, then full bleed images)
A selection of pages from the set of comprehensive guidelines that capture Small Steps spirit while explaining the brand toolkit in a practical, digestible way.