Impossible to Ignore

A UN campaign to raise the profile of women at the cutting edge of science, engineering, design and invention.

Visual Identity

Visual Identity

To mark International Womans Day 2019, we launched a campaign that also marked the launch of She Innovates, a website featuring in-depth stories of women.

We created a simple yet striking campaign identity that lead with clean typography and photography, letting these women shine for their incredible work and inspire others.

The campaign took over a number of media sites in the US and UK, including New York’s Times Square, Westfield London and The London Underground. As well as featuring in newspapers such as The Guardian and The Daily Telegraph.

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Created at Havas London

Designers: Tammy Johal & Hena Bhatti

Creative Directors: Matt Swimburne & Dave Mygind

Photographers: Bibi Cornejo Borthwick & Amy Troost