We created a bold and empowering campaign that features bright yellow and a softer lilac, to appeal to a female audience. The empowering campaign headline ‘My morning after’ is set in a bold, handwritten typeface to feel more personal and individual.
Using a layered / collage look and feel to represent different moments of a womans journey, I explored different routes focussing on boldness by using photography and typography.
Final Campaign Designs
The final designs incorporate duotone photography and layered imagery, to tell a story of a woman’s morning after moment.
A selection of pages from the set of comprehensive guidelines that capture ellaOne’s My Morning After campaign and explains the campaign toolkit in a practical, digestible way.
Created at Havas London
Designer: Tammy Johal
Art Director: Lorraine Remy
Creative Director: Aaron Howard
Digital Design Director: Simon Baker