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ellaOne

ellaOne is an emergency contraception brand that aims to break down cultural stigmas and barriers, empowering women to make the right decision for them.

We created an empowering, warm and positive campaign aimed at 18-24 year olds that portrays the lives of five women from different backgrounds. A 60-second ad was also created, aiming women to take control of their morning after. 

Visual Identity

Visual Identity

We created a bold and empowering campaign that features bright yellow and a softer lilac, to appeal to a female audience. The empowering campaign headline ‘My morning after’ is set in a bold, handwritten typeface to feel more personal and individual.

Design Exploration

Design Exploration

Using a layered / collage look and feel to represent different moments of a womans journey, I explored different routes focussing on boldness by using photography and typography.

Final Campaign Designs

Final Campaign Designs

The final designs incorporate duotone photography and layered imagery, to tell a story of a woman’s morning after moment.

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Campaign Guidelines

Campaign Guidelines

A selection of pages from the set of comprehensive guidelines that capture ellaOne’s My Morning After campaign and explains the campaign toolkit in a practical, digestible way.

Credits

Credits

Created at Havas London

Designer: Tammy Johal

Art Director: Lorraine Remy

Creative Director: Aaron Howard

Digital Design Director: Simon Baker